Overview: Bringing Passion To The Accounting ProfessionYour Host: Roger Knecht, president of Universal Accounting CenterOur Guest: Cindy JorgensenTake the time to listen as Cindy Jorgensen and Roger discuss the opportunities individuals have as they build their premier accounting firm in their area.Cindy brings a fresh new look...

Overview: Simplifying the Accounting Model for the Entrepreneur Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Femke Hogema Femke Hogema returns to discuss with Roger the power of numbers in business. Consider the benefits that come when helping clients manage their businesses with budgets and forecasts. It’s helpful to...

? Working with business owners often presents opportunities to educate and perhaps inspire.  But what does this look like in a professional setting, in fact in a more formal relationship that may involve compensation? Learn the levels that exist for accounting professionals to offer more than quality...

Overview: Relationship Selling With Confidence Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Clay Neves Selling accounting services can be a challenge, in fact frustrating, but it doesn’t need to be that way. Listen in as Clay Neves and Roger discuss some essential elements of the process that...

    Overview: Life Changing Moments That Make Us Pivot Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Veronica Sagastume For some starting, an accounting business is out of necessity.  Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the...

Overview: The Accounting Profession Is Evolving Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Charlie Price As we consider our role as accounting professionals and the relationships we have with our clients we need to consider which of our services meet two criteria: High Impact High Pricing...

Overview: Cost Segregation, a Unique Specialized Service for Accounting Firms Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Robby Romero, MBA In an effort to find ways to stand out within the accounting profession it’s important to consider specialty services.  Offering such services positions you as an expert...

Overview: Marketing with Purpose, Working Broadly Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Adrian Dayton We’ve all heard it before; the money is in the niches.  Target industry and specialize in the services you offer.  But what does that mean and how to start.  Adrian Dayton and...

Overview: Moving Beyond The Work To Become Relevant To Our Clients Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: David Cristello Of course, there is a joy and sense of accomplishment when in accounting everything balances and we are able to close out a month or perhaps even a...