Building The Premier Accounting Firm

The Accounting Profession Is Evolving with Charlie Price

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details



Overview: The Accounting Profession Is Evolving

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Charlie Price

As we consider our role as accounting professionals and the relationships we have with our clients we need to consider which of our services meet two criteria:

  • High Impact
  • High Pricing / Margin

Listen as Charlie Price and Roger discuss this and 3 important factors when marketing your services:

  • Awareness
  • Authority
  • Conversational

Be prepared to take some good notes and see what you can do to work ON your business to have the premier accounting firm in your area.


About Our Guest: Charlie Price

Charlie Price is a CPA and business consultant that works with accountants to implement high impact, high profit offers, and create simple marketing, pre-sales, and sales systems. Prior to becoming a consultant Charlie spent over 15 years in the accounting industry, including 10 in public accounting. He is the owner of the Marketing Success for Accountants and Bookkeepers Facebook community with over 1800 members


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must-have additions to every accountant’s library to provide the value clients look for today:

From Charlie:


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

For more information on how you can apply these principles in your business please visit us at  or call us at 801.265.3777


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