Overview: The Accounting Profession Is Evolving
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Charlie Price
As we consider our role as accounting professionals and the relationships we have with our clients we need to consider which of our services meet two criteria:
- High Impact
- High Pricing / Margin
Listen as Charlie Price and Roger discuss this and 3 important factors when marketing your services:
- Awareness
- Authority
- Conversational
Be prepared to take some good notes and see what you can do to work ON your business to have the premier accounting firm in your area.
About Our Guest: Charlie Price
Charlie Price is a CPA and business consultant that works with accountants to implement high impact, high profit offers, and create simple marketing, pre-sales, and sales systems. Prior to becoming a consultant Charlie spent over 15 years in the accounting industry, including 10 in public accounting. He is the owner of the Marketing Success for Accountants and Bookkeepers Facebook community with over 1800 members
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must-have additions to every accountant’s library to provide the value clients look for today:
From Charlie:
- Daily Action Guide: https://docs.google.com/document/d/1ygABGp_7KypxtM7pNMnxyYjuipa6_m7sX3EDegKaA8g/edit?usp=sharing
- Join the FB Accounting Group: facebook.com/groups/marketingaccountants
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
