Free Professional Resources

We believe that your success comes first. That’s why we have a variety of free resources available to you. Here you can find access to the tools you need to start your journey today.

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E-Books

Red to Black in 30 Days – Learn the turnkey process to take your clients from "Red to Black" as the Profit & Growth Expert offering proven CFO & Advisory services.

In the Black Learn to MAP your business and address the 3 areas of the company that determine your profit in business.

Your Strategic Accountant – Understand the 3 Core Accounting Services you should expect as you run your business. Understand which numbers you need to know to make more informed business decisions.

Your Profit & Growth Expert – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

Red to Black in 30 Days – Learn the turnkey process to take your clients from “Red to Black” as the Profit & Growth Expert offering proven CFO and advisory services.

In the Black  – Learn to MAP your business and address the 3 areas of the company that determine your profit in business.

Your Strategic Accountant – Understand the 3 Core Accounting Services you should expect as you run your business. Understand which numbers you need to know to make more informed business decisions.

Your Profit & Growth Expert – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

Step #1

Career Path & Personal Development

These programs are designed to be versatile – with the idea that people at any phase of their career can learn from the instruction.

Turnkey Business Plan – This free, 4-part video course makes starting an accounting business as simple as turning a key. Universal Accounting President Roger Knecht will teach you how to create a business plan, how to price and market your services, and how to combat negative self-talk and put these plans into action.

Finding Employment with Confidence – Everyone runs into a dead-end job at some point in their career, right? Well, this course is designed to free you from that feeling and push you onto the career path you desire. Whether you’re hoping to find a new job, apply for a promotion or get a better job, this course will give you skills to negotiate with recruiters to ensure you get paid what you’re worth.

W-2 & 1099 Opportunities – If you're looking for employment opportunities with a W-2 or looking to work as an independent contractor (1099), then look no further! We're here to help unlock your accounting potential and get the job you deserve.

Personal & Family Finance – Learn to have a healthy relationship with money with this 24-part video course. Get out from underneath the pressure of debt by learning to budget, limit expenses, plan ahead and what to do with “extra” money as you find success.

Step #2

Building the Premier Accounting, Bookkeeping, Tax Business

Here, we’re looking at tools specifically designed to empower accounting businesses.

Lead Generation & Automation Webinar – Learn to leverage your online presence using automated processes to get the accounting and tax clients you deserve.

Become An Author & Get the Clients You Deserve – See how you too can become an author, have a book to grow the business, and be seen as the expert. It's time to become the premier accounting firm in your area!

Building the Premier Bookkeeping, Accounting & Tax Firm Podcast Favorites – This is a collection of some of the audience favorites and select conversations that Roger Knecht has had over the years as he hosts this podcast committed to helping owners of accounting firms offer great services and get paid what they are worth.

GrowCon Favorites – Watch the highlight presentations from past GrowCon conferences hearing from the experts as they help us work ON our businesses. Topics range from marketing & sales, pricing to onboarding and tech stacks and so much more.

PICTURE NEWSLETTER ROGER

Step #3

Resources for Your Success

Universal Accounting Newsletter – Read top tips and trends in the accounting world with our monthly newsletter.

Building the Premier Accounting Firm Podcast – Each week, Universal Accounting President Roger Knecht sits down with accounting experts to take a deep dive into the strategies needed to build a sustainable accounting business.

Websites for Accounting Professionals – Have an online presence that validates your services to get you the clients you deserve.

Virtual Trade Show & Toolbox – Increase productivity, and thus save yourself time and money, with this guide on the best applications available to support and grow your business.

Step #4

Join us for GrowCon 2025

Attend this event uniquely for the owners of bookkeeping, accounting and tax businesses. Hear from the experts, meet and learn from your peers and connect with us at UAC so you can be in business for yourself but not by yourself with Universal Accounting Center.

Step #5

Business Resources

Get the information you need to work ON your business. These are thought-provoking books and reports that will help you identify the next steps in your business and the processes to move them forward. It's time you increased the valuation of your company, let's begin with the end in mind and build an asset you really can be proud of.

Step #6

The Value Builder Score

Join 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

Step #7

Beginning with the end in mind

Think you're ready to exit your business?

Complete the questionnaire and get:

1.) Your Detailed PREScoreTM Report as a measure of your Personal Readiness to Exit your business: this includes a summary of unseen factors that could lead to regret.
2.) The Exit Checklist: A 5-Step Personal Action Plan For A Happy (And Lucrative) Exit From Your Business Free eBook as a gift.

It's free and 100% confidential

Upgrade your professional toolbelt for free with Universal Accounting

Universal Accounting’s mission, at its core, comes down to helping people better understand accounting principles and techniques. This page is designed to teach everyone – from small business owners to accounting novices to veterans of the industry – a useful skill that they can add to their financial utility belt.

Start Your Journey Today

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