Building The Premier Accounting Firm

Life Changing Moments That Make Us Pivot w/ Veronica Sagastume

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details



Overview: Life Changing Moments That Make Us Pivot

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Veronica Sagastume

For some starting, an accounting business is out of necessity.  Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the situation.  With that in mind listen as Veronica Sagastume shares her story and how she can look back with gratitude.

Roger and Veronica discuss the challenges and strategies to overcome them.

Veronica also shares some tools and resources she has to help accountants effectively market and sell their services.



Meet our Guest: Veronica Sagastume

Veronica Sagastume is an ex-corporate CFO turned content marketing strategist with a passion for helping accounting, bookkeeping, and tax business owners create content to increase their visibility on social media and grow their business online.

After a 20 year corporate career as an accounting and finance executive in Silicon Valley and the San Francisco Bay Area, Veronica faced a personal life event that led her to make the bold decision to trade her corner office for a home office.

In 2011, Veronica left her CFO position to start her own consulting practice to work with startup companies as their business consultant. Fueled by her experience, Veronica skyrocketed her practice to quick success.

In 2016, she ventured online to help other accounting, finance, and tax business owners learn how to show up online with a strong content marketing strategy to attract and connect with clients. Helping them to show up like the experts they are, make a greater impact, increase their online visibility, and grow their business online is her primary vision and goal! Veronica has built a thriving consulting and coaching business from the comfort of her own home and is excited to share her journey.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a FREE copy of each book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must-have additions to every accountant’s library to provide the value clients look for today:

Veronica has created several free resources to help Accounting, Bookkeeping, and Tax businesses grow their business online. Download her Nurture Your Network guide which includes email swipe files you can customize and use to reconnect with your existing network and reignite that relationship.  And if you’re ready to show up online, but are stuck wondering ‘what to write about?’, she’s got you covered with 75 content ideas plus a 31-day content calendar template that will inspire you to take action and start showing up for your audience – Grab it HERE 


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

For more information on how you can apply these principles in your business please visit us at

or call us at 801.265.3777

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