Overview: Marketing with Purpose, Working Broadly
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Adrian Dayton
We’ve all heard it before; the money is in the niches. Target industry and specialize in the services you offer. But what does that mean and how to start. Adrian Dayton and Roger discuss how to lead with your expertise and strength and then expand on everything else you do.
This episode is full of tips and tricks so get ready for some note-taking and action items. This will help you move from concept and idea to strategy. And yes, this includes what you are doing on social media.
About Our Guest: Adrian Dayton
Adrian Dayton is an internationally recognized speaker on social media and business development. He has trained over 19,000 professionals in the US, UK, Canada, and Australia on LinkedIn and successful social media use. At the end of 2013, Adrian launched ClearView Social, a SAAS software business. ClearView Social makes it easy to get professionals sharing to social media, and is currently in use by over 45,000 professionals in firms worldwide.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
ClearView Social makes it easy to get professionals sharing to social media, and is currently in use by over 45,000 professionals in firms worldwide
Offers:
Get the Turnkey Business Plan for accounting professionals (Free Course)
Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must-have additions to every accountants library to provide the value clients look for today:
- “in the BLACK, nine principles to make your business profitable” – e-book
- “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals
Social Media for Lawyers (really for professionals) – email Adrian for copy, mention this podcast in the subject line of the email: adrian@clearviewsocial.com
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com
or call us at 801.265.3777
