Building The Premier Accounting Firm

Prioritizing Profit: Rocky Lalvani’s Unique Accounting Formula for Business Success

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: Prioritizing Profit: Rocky Lalvani’s Unique Accounting Formula for Business Success w/ Rocky Lalvani


Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Rocky Lalvani, EA

Get ready to take your accounting firm to new heights with the ‘Building the Premier Accounting Firm’ podcast! In this episode, your host Roger Knecht sits down with Rocky Lalvani, entrepreneur and profitability advisor, to discuss all things related to fractional CFO and advisory services.

Rocky shares his unique definition of fractional CFO and advisory services, as well as what led him to offer these services in the first place. He dives into his ‘Profit First’ philosophy, explaining how it complements his CFO and advisory services. By utilizing his accounting formula, ‘SALES – PROFIT = EXPENSES’, Rocky empowers businesses to prioritize profit and achieve sustainable growth.

In addition to discussing the ‘Profit First’ philosophy, Rocky sheds light on the Parkinson’s law and how it applies to business. He also delves into the behaviors and habits that accountants can help their clients change to better understand their businesses. He outlines the steps to implementing the profit first philosophy and how he complements it to achieve even greater success.

But the conversation doesn’t stop there! Rocky also shares his insights into the future of accounting and what he sees as the key trends and changes on the horizon.

If you’re looking to take your accounting firm to new heights, you won’t want to miss this insightful and engaging conversation with Rocky Lalvani.


About Our Guest: Rocky Lalvani

Rocky Lalvani serves as Chief Profitability Adviser for business owners with his business, Profit Comes First.. He teaches them how to ensure they get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz’s Profit First System.  We change the accounting formula of Sales – Expenses = Profit to Sales – Profit = Expenses.  This ensures Profit comes first! (PS. It’s not about money at all costs, people come before money!)

Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40’s. It was his parents’ second time starting over in life as they moved here to experience the American dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Learn how to organize your finances to reach financial independence faster.

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

Offer CFO and Advisory services with confidence and competence following the Universal Business Builder process.  As a certified Profit & Growth Expert you will help your clients apply the principles of Profit First & Value Builder as you apply the CFO Project processes.


For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback

For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777

Related Episodes

Robert Knecht

Mastering Financial Foresight w/ Blagoja Hamamdjiev

Welcome to the Building the Premier Accounting Firm podcast with host Roger Knecht. This week, Roger  sits down with Blagoja Hamamdjiev, CEO of Modeliks, to delve into the critical aspects of business funding and financial planning. The conversation centers around simplifying financial processes, the importance

View Episode »

Subscribe To Our Podcast

Get notified when new episodes are released

Schedule an appointment at your convenience

We look forward to speaking with you

Subscribe To Our Podcast

Get notified when new episodes are released