Building The Premier Accounting Firm

Positioning Your Accounting Firm for Success With a Winning Marketing Strategy w/ Matthew Banker

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details


Overview: Positioning Your Accounting Firm for Success With a Winning Marketing Strategy w/ Matthew Banker

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Matthew Banker


In this episode of ‘Building the Premier Accounting Firm’, Roger sits down with entrepreneur and marketing strategist, Matthew Banker, to discuss all things related to digital marketing for accounting firms.

Matthew breaks down the digital marketing system and what it means for your accounting firm. He shares insights on the biggest mistakes accountants make with their websites and best practices and must-haves for any successful accounting website.

But the conversation doesn’t stop there! Matthew and Roger dive into the topic of how involved the firm owner should be in marketing. They explore the difference between sales and marketing and the distinction between positioning and marketing. By the end of this episode, you’ll have a clear understanding of how accounting firms should formulate their marketing strategies in order to stand out from the crowd.

Matthew also shares his thoughts on outsourcing marketing and how to identify the best marketing team for your firm. This episode is chock-full of valuable insights and practical advice for any accounting firm looking to up their digital marketing game.

So, are you ready to take your accounting firm’s marketing strategy to the next level? Don’t miss this engaging and informative conversation with Matthew Banker on ‘Building the Premier Accounting Firm’ podcast with Roger Knecht.


About Our Guest: Matthew Banker

Matt Banker is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms.  Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly and build alignment

Matt helps accounting, bookkeeping and tax firms develop a digital marketing eco-system that consistently brings in leads for their business.



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Build a marketing engine for your accounting firm:

Also, learn how to automate your online marketing to generate the leads you need to get the clients you deserve.  This is an how to guide to help you find your ideal clients, nurture and engage them with confidence.  This is a presentation you don’t want to miss, watch it NOW!


Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:


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