Building The Premier Accounting Firm

What Story Are You Telling? w/ Aleya Harris

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: What Story Are You Telling? w/ Aleya Harris

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Aleya Harris

Why is it we each enjoy a great story?  From plays, to shows and movies we are drawn to stories we relate to, in fact, we are especially drawn to those we can see ourselves relating to the heroes.

So how does this apply to marketing accounting services?

Listen as Aleya and Roger discuss a proven framework that you can apply story telling principles to the narrative we tell in our marketing to help clients relate better to what we do and how in time it can benefit them.

It’s time to grow the business, help the clients we have and empower them to become the heroines they are.

So, which mentor or guide are you for your accounting, bookkeeping and/or tax clients?

About Our Guest: Aleya Harris 

Aleya Harris, CPCE is a powerhouse Storybrand Certified Guide, empire-building owner of Flourish Marketing, award-winning marketer, sought-after speaker, mic-drop copywriter, and woo enthusiast. She’s committed to helping entrepreneurs get out of the never-ending grind so they can tap into their heart’s purpose and live a life that uplifts their soul.




Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Book Recommendations:

The Hero with a Thousand Faces

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results


Be sure to learn and apply the principles found in the Turnkey Business Plan to help accounting professionals have the premier accounting firm in their area.


For Additional FREE Resources for accounting professionals check out this collection HERE!


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777

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