Building The Premier Accounting Firm

Balancing the Books of Life: John Briggs’ Journey to a Modern Accounting Oasis

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Welcome to the Building the Premier Accounting Firm podcast with Universal Accounting Center President Roger Knecht. In this episode, we’re thrilled to welcome John Briggs of Incite Tax. Join Roger and John as they explore the innovative strategies that have shaped John’s successful accounting firm and strategies he’s developed to maintain a more full work/life balance. Here’s what we dive into:

From Struggles to Success:

  • John walks us through his personal challenges with financial hardship and job dissatisfaction before taking the entrepreneurial leap.

  • Learn about the supportive role of his family during the initial stages of establishing his accounting business.

Growth and Embracing Imperfection:

  • Discover how John’s company grew and why accepting imperfection was a pivotal aspect of its expansion.

  • Briggs’s insights on the importance of continuous evolution and the art of setting achievable goals.

The 3.3 Rule and Work-Life Balance:

  • Briggs introduces the 3.3 rule as a cornerstone for sustainable accounting practices.

  • Hear why advocating for a 40-hour workweek, even during peak seasons, is essential for preventing burnout and keeping services cost-effective.

Productivity and Time Management:

  • The podcast sheds light on the disadvantages of multitasking and promotes concentrated work intervals paired with rejuvenating breaks.

  • Briggs advises against overstimulation during downtime and promotes a results-oriented work culture, especially in remote settings.

Remote Work and Company Culture:

  • Strategies for managing remote employees while preserving the essence of company culture.

  • Briggs shares his approach to integrating freelancers into the workflow to aid with tax returns.

Modernizing Practices for Increased Income:

  • Insights on how accountants can boost their earnings by updating their methods and embracing new technologies.

  • Universal Accounting’s role in providing resources for team education and career growth.

Join us for this enlightening conversation that’s packed with actionable advice for anyone looking to thrive in the accounting industry. Whether you’re a seasoned professional or just starting out, John Briggs’ experiences and tips will help you elevate your practice to premier status.

Remember to subscribe to our podcast for more insights on building a top-tier accounting firm, and don’t forget to visit our website for additional resources and support. Thank you for listening, and we look forward to bringing you more expert conversations in future episodes.

If you’re interested in following John’s footsteps and starting an accounting firm of your own, call 801-623-6707 to learn how Universal Accounting’s team of experts can help.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.


We are also happy to announce that we were recognized as the 8th-best accounting podcast.  It’s exciting to be ranked one of the Top 10 shows for the accounting profession and are eager to climb the rank even higher.



Get your copy of The 3.3 Rule, the book that will show you how to do more in less time.  This is a must-read both personally and professionally.

For all of our tax professionals, John also shared the opportunity to do what you love, taxes, getting paid what you are worth without all the headaches of running a business but enjoying the perks of being in business for yourself.  This is the 1099 opportunity for professional tax preparers and Enrolled Agents, EAs.  Act now and get busy:


Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

  • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process – from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

  • “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

  • “Your Strategic Accountant” – Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.

  • Your Profit & Growth Expert” – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.



Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback


For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.comor call us at 8012653777

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