Building The Premier Accounting Firm

The Power of Short Books as a Marketing Tool w/ Mike Capuzzi

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Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: The Power of Short Books as a Marketing Tool w/ Mike Capuzzi

Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Mike Capuzzi

This week, Roger chats with Mike Capuzzi, publisher, author and book publishing coach, about the power of shooks otherwise known as short books, and how you as an entrepreneur can use them to market your business.

Mike breaks down how you can use shooks to reach clients and establish yourself as market leader in your field.

He further explains why you should publish a shook and the advantages of shooks for the author and its readers.



About Our Guest: Mike Capuzzi

Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.

In 2019, he launched Bite-Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.

Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.

If you’ve ever wanted to write a non-fiction book but weren’t sure how to do it, you’re going to love what Mike has to share today.



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



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