Overview: There’s a Personal Side to the Accounting Services We Offer
Martin’s story is a perfect illustration of accounting gone wrong watching his parents struggle with the family business. On this personal note, Martin is on a mission to empower accounting professionals to engage with their clients and make a difference. Listen as Roger and Martin discuss both the “why’s” and “how’s” and see how it applies to you and what you do for your clients.
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Martin Bissett
About Our Guest: Martin Bissett
Martin Bissett is the founder of the Bissett Group family of brands serving the accounting profession. Martin made his name by helping accounting firms via his Build the Pipeline™ and Longevity Ladder™ methodologies.
Now the most published author on his topics, a teacher and global keynoter; in 2018 International Accounting Bulletin (IAB) designated Martin as their official ‘Knowledge Partner’ in recognition of how his work over the last 22 years in the accounting profession has evolved into advising partner boards of accounting firms.
Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specializes in enabling the accounting profession to win higher-end clients, create leaders from their ranks, and save lives … more on that last part later. His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.
The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. In the first 5 years of USP, Martin has: The Upward Spiral Partnership Founder of Been engaged/retained by 4 of the World’s Top 10 Accounting associations and 6 of the Top 10 in the UK. Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses and taught in selected UK colleges and USCPA Societies. Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. Been highlighted as ‘one to watch’ in Accounting Today’s Top 100 Most Influential count down for 2 years running. Spoken on 4 continents. Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor, and Chartered One. Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. Sits on a parliamentary steering committee tasked with bringing advisory services to the foreign accounting profession.
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must-have additions to every accountant’s library to provide the value clients look for today:
- “in the BLACK, nine principles to make your business profitable” – e-book
- “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals
Addviser+ is the central gathering spot online where accounting professionals find courses, resources, community, and support for truly embracing client advisory services. We focus on growing your practice and making a far-reaching difference in the process. If you’d like a free 1-2-1 with Martin go here to schedule a time.
Remember this, Accounting Success IS Universal.
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For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com
or call us at 801.265.3777