GrowCon is an invaluable resource for Owners of Bookkeeping, Accounting, and Tax businesses to connect with the right people, companies, tools, technologies, & resources while delivering powerful presentations and providing the latest and greatest trade secrets to MOVE and GROW your business to success and beyond!

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Starting the Business

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Welcome to Building The Premier Accounting Firm Podcast

This podcast is dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is a conversation filled with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business.

Stay on the Cutting Edge of the Industry with Building the Premier Accounting Firm Podcast

Starting and sustaining a successful accounting business requires a lot of learning and near-constant effort. That’s why Universal Accounting Center President Roger Knecht started the Building the Premier Accounting Firm podcast.

Every week, Mr. Knecht sits down with an expert in the accounting field, often owners of their own firms, and takes deep dives into a specific issue business owners face. From leveraging your social media accounts to effectively market your services to clients, to maintaining lasting professional relationships with clients, Knecht taps into his decades of experience in the accounting industry to help you optimize profits at your firm.

Mr. Knecht provides timely tips and weekly advice for navigating changes in the industry in each episode. Learn from the best minds in the industry with Roger Knecht.



each week by subscribing on LinkedIn, Spotify, Apple Podcasts, Google Podcasts or YouTube.

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Common Questions & Answers

What is the best podcast for accounting firm owners in 2025?

One of the top-rated podcasts for accounting firm owners in 2025 is Building The Premier Accounting Firm, hosted by Roger Knecht, President of Universal Accounting Center. This podcast offers weekly expert interviews, covering essential topics like growing your firm, increasing profitability, managing remote teams, and mindset shifts. It’s tailored for bookkeepers, tax professionals, and accountants aiming to build a scalable, profitable business.

You can grow your small accounting firm by leveraging podcast insights from shows like Building The Premier Accounting Firm. Focus on three pillars:

  • M.A.P. (Marketing, Accounting, Production) for structure

  • Implement CFO services and KPIs to boost profitability

  • Learn client acquisition and retention strategies from experts interviewed on the show.  Consistent learning and applying real-world tips from these episodes can significantly streamline operations and revenue growth.

According to Jen Hamilton on the Building The Premier Accounting Firm podcast, the top bottlenecks are:

  • Lack of defined processes
  • Inefficient communication
  • Manual data entry
  • Undefined roles

Poor workflow management.  To fix them, adopt automation tools, create SOPs (Standard Operating Procedures), and implement project management systems like ClickUp or Asana. Focusing on team accountability and real-time dashboards can eliminate delays and scale operations.

 

As shared by David Neagle on the podcast, key mindset shifts include:

  • Letting go of scarcity thinking

  • Charging what you’re truly worth

  • Prioritizing sales and client outcomes

  • Delegating low-value tasks

  • Believing in business scalability.  These shifts move accountants from survival mode to business leadership, resulting in higher income and better client relationships.

Based on insights from Ahuva Gruen on the Building The Premier Accounting Firm podcast, the top KPIs include:

  1. Client Acquisition Cost (CAC)

  2. Client Lifetime Value (CLTV)

  3. Gross Profit Margin

  4. Revenue per Employee.  These KPIs provide actionable financial data and help firms make data-driven decisions. Tracking these regularly allows owners to reduce costs and identify high-performing service areas.

 In 2025, the most profitable services for accounting firms include:

  • Fractional CFO services

  • Business advisory & consulting

  • Tax strategy and planning

  • Automation implementation (e.g., QuickBooks, Xero setup)

  • Outsourced accounting/bookkeeping packages. These value-added services allow firms to move beyond basic compliance and increase recurring revenue. Insights from Lera Kooper on the podcast highlight how CFO services significantly improve firm profitability.

As remote work expands, accounting firms must ensure:

  • Proper employee classification (W-2 vs 1099)

  • Multi-state tax registration

  • Compliance with local labor laws

Accurate payroll setup by jurisdiction. Rhamy Alejeal shared on the podcast that leveraging tools like Gusto or ADP and consulting with legal experts helps accounting firms stay ahead of compliance risks while managing remote teams effectively.

The M.A.P. Process—introduced by Universal Accounting—is a proven framework for firm growth:

  • Marketing: Getting clients consistently

  • Accounting: Providing quality services

Production: Delivering at scale. It’s the core of the Building The Premier Accounting Firm podcast, where each episode focuses on real strategies to implement M.A.P. for firm success. It’s ideal for bookkeepers, CPAs, and tax pros wanting to grow sustainably.

GrowCon is one of the most impactful events for owners of bookkeeping, tax, and accounting businesses. It connects firms with:

  • Leading tools and technologies

  • Growth-focused training

  • Expert-led presentations

  • Networking with like-minded professionals.  Attending GrowCon helps firms discover new revenue opportunities, streamline operations, and learn from real case studies, making it a must-attend for anyone serious about firm growth.

Yes, Building the Premier Accounting Firm is one of the top accounting podcasts tailored specifically to those building an accounting firm for small business clients. Hosted by Roger Knecht, each episode features real stories from firm owners and industry leaders. Topics include pricing strategies, overcoming bottlenecks, and mindset shifts to scale your firm. It’s a go-to resource for accountants, bookkeepers, and financial advisors serving SMBs.

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