Building The Premier Accounting Firm

The Formula to Price Accounting Services Confidently with Vanessa Ugatti

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: The Formula to Price Accounting Services Confidently

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Vanessa Ugatti

Speak peer to peer with your potential clients to get paid what you are worth with confidence.

Listen as Vanessa Ugatti and Roger discuss the specific things, we each can do to effectively build the company with clients that are paying us more.  Why, because we offer quality accounting services and know-how to properly determine its real value.

Vanessa and Roger have a fun conversation that you’ll enjoy but also leave with some good notes so come prepared to listen with paper and pen handy.


About Our Guest: Vanessa Ugatti

Vanessa Ugatti, author of Amazon Best-seller, ‘True Worth: How to Charge What You’re Worth and Get It’ helps people go from utterly clueless and powerless to expert and confident when charging their clients, although always ethically, by sharing her TRUE WORTH blueprint which cures this familiar problem.

Described as: “A miracle worker” “magic” and “simply the best”, Vanessa loves to empower transformation in those who provide an excellent service yet undervalue themselves. At the core of her work is increasing self-worth which she says is at the heart of everything we do and drives behavior.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must-have additions to every accountant’s library to provide the value clients look for today:

Complimentary download from Vanessa of her Amazon Best Seller, True Worth


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777




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