Building The Premier Accounting Firm

From Accounting Professional to Business Coach & Advisor with John Warrillow

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: From Accounting Professional to Business Coach & Advisor 

Perhaps you’ve done accounting for years and see areas within a client’s business that they could improve but don’t know how to properly advise them. Maybe you’ve even heard you need to offer more value-added services beyond traditional accounting. But how?

John shares his experience of owning and selling businesses in order to help you understand the 8 things that determine the value of a business. He will teach you how, as accounting professionals, you can confidently and competently offer high-value services and get paid what you are worth as a certified Value Builder™ provider.

As the owner of an accounting business, it’s time you pause and consider the same questions we ask our clients. When was the last time you worked on your business? This is your opportunity to assess your company while also seeing what you, in turn, could offer your clients as their accountant, their business coach, their certified Value Builder™ provider. It’s time to proactively engage with our accounting clients and help them build their businesses and effectively increase what they are worth.

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: John Warrillow

Meet Our Guest:  John Warrillow

John Warrillow has been helping business advisors understand and market to the Small-Medium Business (SMB) segment for more than two decades. As the founder of The Value Builder System™, his mission has been to level the playing field for business owners as they approach their exit – while helping business advisors start more strategic, meaningful conversations with them.

John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book: The Automatic Customer: Creating A Subscription Business In Any Industry.

John has keynoted Fortune Magazine’s Growth Summit, Entrepreneur’s Organization New York City and Toronto Chapters, and the Inc. 5000 conference. John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s 10 best podcasts for business owners. He has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.

Prior to founding The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008.


Universal Accounting Center

Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

The Value Builder System™

Value Builder™ is a statistically proven methodology that helps increase the value of businesses. Advisors leverage the system to help business owners prepare for an eventual exit and ensure they experience a lucrative exit.


  • Get your Free Business Score and see how your business ranks in the 8 drivers that determine the value of your business (15-minute questionnaire)
  • Which are you, why are you in business, is it to make a difference and become Famous or Rich? Get a FREE copy of this short book to answer the question and help you better relate to each of your clients.
  • Would you like to know if you are ready to sell your business in order to retire or just move on to your next chapter in life? This is PreScore, the quick assessment and report to help business owners understand life after selling the business. Get your free report and see what you learn about this phase of life.

Accounting Success IS Universal.

For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777

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