Profit & Growth Expert™

This proven system empowers you to offer consultative accounting services as a valuable addition to traditional bookkeeping, accounting, and tax work.






Skill Level





Become a Profit & Growth Expert

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What You'll Learn

Profit & Growth Expert™ is a unique designation within the accounting profession. It demonstrates proficiency in the skills necessary to offer quality accounting services. This program will help you build a premier accounting firm. You will create a business plan and work with your assigned business coach to identify and implement proven marketing strategies that are both effective and inexpensive. You will learn how to sell, price and market your services to your ideal clients.

Course Description

Course Overview

Your Enrollment Includes

Upon completion of the program, you’ll have the opportunity to speak with your assigned Marketing Coach and during our Marketing Implementation Session This will be a one-on-one discussion to develop your business plan and a clear marketing strategy to get you the clients you need.

Convenient At Home Learning

This program is delivered through easy-to-follow instructional videos and workbooks (over 600 pages of instruction and reference materials). You’ll have the flexibility to complete the courses on your own time, in a way that fits your life. Even though you may be training from the comfort of home, you are far from on your own. You’ll have access to the support of knowledgeable accounting coaches and mentors who have their own successful accounting firms along with other experienced accounting professionals.


Accounting is the primary source of financial data in a business. In this module you will learn how to use this data through the use of reports and statistical analysis to help your clients and become their trusted strategic advisor.
Learn the steps necessary to quickly transform a financially troubled business into a profitable venture.
Apply a proven sales process to work the leads you have with confidence.
Learn the proven strategies to effectively and inexpensively market your services in order to obtain the leads you need to grow your business. This system will give you the skills required to move them through a sales funnel.

Understand the application of Profit First as taught by Mike Michalowicz (author, speaker and business guru) with instruction by Roger Knecht with an emphasis on business coaching accounting clients. 

Understand the 8 Drivers, taught by John Warrillow (author, speaker, and business expert) with instruction by Roger Knecht to apply with business owners.

Meet Your Instructors

Roger Knecht, President of UAC

As one of your instructors, Roger Knecht will help you understand how you can go beyond traditional accounting services to offer valuable consultative assistance as a certified Profit & Growth Expert. You’ll learn the Universal Business Module in order to address the most common issue facing business owners; cash flow management. You’ll gain the confidence to effectively market and sell your services and learn how to make profit a priority within your business.


Allen Bostrom, CPA

Allen was the President and CEO of Universal Accounting from 1979 to 2014, when he was given the opportunity to expand his interest in helping accountants become better business consultants, and a stronger support for their employers and small business clients. Since that time, he has trained tens of thousands of accountants, bookkeepers, and tax preparers in practice and client management techniques and strategies.

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