Building The Premier Accounting Firm

The Power of Branding and Effective Communication in Accounting w/ Heather Hurst

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Thank you for tuning in to another episode of Building the Premier Accounting Firm with Roger Knecht. This episode delves into the crucial role that consistent branding and effective communication play in establishing a top-tier accounting firm through the perspective of industry expert Heather Hurst. Roger and Heather explore how these elements not only build trust and positive client connections but also drive business success through targeted marketing and clear, impactful messaging.

Key Points:

  1. Consistency in Branding:

    • Importance of maintaining consistent branding elements such as product lines, interactions, and website appearance.

    • Example of QuickBooks’ use of consistent color schemes to build trust and positive client connections.

  2. Targeted Messaging:

    • Delivering messages tailored to niche markets.

    • Utilizing client feedback to understand and meet their needs effectively.

  3. Outcome-Focused Marketing:

    • Emphasizing the benefits and impact of services rather than just the services themselves.

    • Highlighting how the offerings improve client outcomes.

  4. Proactive Accounting Services:

    • Educating business owners on the importance of regular financial reports for informed decision-making.

    • Integrating AI to simplify communications and generate reports using natural language processing.

  5. Challenges of AI:

    • Addressing potential inaccuracies and biases in AI technology.

    • Ensuring the correct interpretation of tones in written communication.

  6. Professional and Personal Communication:

    • Examining the use of swearing in professional contexts and its impact on relationships.

    • An anecdote on implementing a no-swearing rule with felons to demonstrate the power of self-control.

    • Discussing family dynamics, the importance of clear communication, and setting boundaries regarding swearing.

  7. Effective Language in Branding and Marketing:

    • Promoting the significance of using effective language to highlight benefits over features.

    • Stressing the importance of personal and firm branding for accounting professionals.

    • Encouraging intentional marketing efforts to strengthen brand presence.

  8. Resources and Opportunities:

    • Promoting podcast subscriptions for continued learning.

    • Highlighting GrowCon as an event for professional development.

    • Offering free resources available through Universal Accounting to support bookkeeping and accounting businesses.

Thank you to Heather Hurst for underscoring the transformative power of consistent branding and effective communication in the accounting industry, advocating for a strategic, outcome-focused approach to client relations and marketing, in this episode. By focusing on these key elements, accounting professionals can enhance their branding, improve client relationships, and achieve greater success in their practice.

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.


Universal Accounting Center


We’d like to invite you to listen to the Canopy podcast:

And for those who need CPE, check out their CPE library:


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  • Your Profit & Growth Expert” – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.


Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777

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