Building The Premier Accounting Firm

Balance Beyond Business: Dr. Sabrina Starling’s Blueprint for True Work/Life Balance

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Welcome to another enlightening episode of Building the Premier Accounting Firm with Roger Knecht. Today, Roger welcomes Dr. Sabrina Starling, a renowned business psychologist and author. Dr. Starling and Roger delve into critical topics affecting accounting businesses, such as marketing, pricing, and staffing. Plus, Dr. Starling discusses her advocacy for finding a balanced work-life dynamic.

Key Discussion Points:

  1. Marketing, Pricing, and Staffing in Accounting:

    • Dr. Starling shares insights on crucial aspects such as marketing strategies, appropriate pricing models, and effective staffing techniques tailored for accounting businesses.

  2. Advocacy for Work-Life Balance:

    • Roger and Dr. Starling emphasize the importance of taking vacations and prioritizing life over work.

    • Dr. Starling lays out her ambitious goal to help 10,000 entrepreneurs take 4-week vacations within the next decade.

  3. Effective Hiring Practices:

    • Insights from Dr. Starling’s research and interviews with successful small business owners.

    • Overview of her book series focused on attracting and retaining top talent.

  4. Networking and Positive Work Environments:

    • Roger highlights the significance of building strong professional relationships and fostering a supportive work culture.

    • Dr. Starling and Roger discuss the benefits and limitations of policies such as unlimited vacation and sick time, and offering salaried positions to enhance employee satisfaction and balance.

  5. Sustaining Well-Being:

    • The hosts present strategies for planning time off to prevent post-vacation blues.

    • Dr. Starling recommendations to schedule future plans within an 8 to 12-week timeframe to maintain a positive outlook.

  6. Challenges of Disconnecting from Work:

    • Acknowledgement of the difficulties business owners face in detaching from work responsibilities.

    • Techniques to focus on high-value tasks and delegate effectively to achieve a balanced lifestyle.

  7. Building Self-Sufficient Businesses:

    • Discussion on creating systems and processes that allow businesses to operate independently.

    • Importance of self-care and utilizing available resources for business growth and personal well-being.

  8. Setting Boundaries and Prioritizing Self-Care:

    • Practical advice on establishing boundaries to protect personal time.

    • Encouragement to seek support and maintain a healthy balance between business and personal life.

Join us as Dr. Sabrina Starling provides valuable insights and actionable strategies to help accounting professionals and business owners achieve a sustainable work-life balance, ensuring long-term success and personal fulfillment.



Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



As the host of Profit by Design Podcast and our guest on the show today Dr. Sabrina is offering our listeners two important resources, the first is the $10k assessment sheet and the opportunity to pledge to work towards and take Your 4-week Vacation.

For more information regarding each and Dr. Sabrina, check out her website:

Roger also shares receiving your PreScore.  This is a must-have when considering stepping back or away from the daily operations of the business.  Take a moment and see how ready you are for this next change in your career as you empower your team to work more autonomously


Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

  • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process – from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

  • “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

  • “Your Strategic Accountant” – Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.

  • Your Profit & Growth Expert” – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.



Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback


For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777

Related Episodes

Robert Knecht

Mastering Financial Foresight w/ Blagoja Hamamdjiev

Welcome to the Building the Premier Accounting Firm podcast with host Roger Knecht. This week, Roger  sits down with Blagoja Hamamdjiev, CEO of Modeliks, to delve into the critical aspects of business funding and financial planning. The conversation centers around simplifying financial processes, the importance

View Episode »

Subscribe To Our Podcast

Get notified when new episodes are released

Schedule an appointment at your convenience

We look forward to speaking with you

Subscribe To Our Podcast

Get notified when new episodes are released