Building The Premier Accounting Firm

Transforming Your LinkedIn into a Client-Generating Powerhouse w/ John Nemo

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht welcomes John Nemo, a renowned LinkedIn expert, who shares his transformative journey from a corporate job to generating $135,000 in new business within just 90 days using LinkedIn. Nemo’s expertise offers invaluable guidance for accountants and entrepreneurs aiming to harness the power of LinkedIn for lead generation and client acquisition.

Key Discussion Points:

  1. LinkedIn Profile Optimization:

    • Transformation from Resume to Marketing Tool: Nemo emphasizes the importance of revamping LinkedIn profiles to focus on the value and benefits offered to target audiences rather than listing job histories.

    • Profile Elements: Practical tips on optimizing header images, professional headshots, and showcasing expertise and problem-solving abilities.

    • First Impressions: The critical role of clear, professional photos in making strong first impressions.

  2. Effective LinkedIn Strategies:

    • Sales Navigator: Leveraging this tool for targeted searches to find the right prospects.

    • Personalized Connection Requests: The importance of customizing messages to engage meaningfully with potential clients.

    • One-on-One Interactions: Strategies for building rapport through personalized messages before discussing business opportunities.

    • Networking and Maintaining Connections: Utilizing professional groups and continuous engagement to build a robust network.

  3. Positioning as a Problem Solver:

    • Human Connection: Nemo underscores the significance of connecting on a human level to attract and retain clients.

    • Showcasing Expertise: How to effectively communicate your ability to solve clients’ problems.

  4. Marketing Strategies for Accountants:

    • Authenticity in Branding: The necessity of being genuine in business interactions and branding efforts.

    • Mindset for Success: Overcoming fear and doubt through visualization, positive self-talk, and resources like “Psycho-Cybernetics.”

  5. Additional Resources and Events:

    • Universal Accounting: Resources available on for further learning and support.

    • GrowCon Event: Encouragement to attend this event for networking and gaining insights from other business owners.

Conclusion: This episode is a treasure trove of actionable advice for anyone looking to leverage LinkedIn for business growth. John Nemo’s insights emphasize the importance of personal engagement, authenticity, and a proactive mindset in achieving success in the digital age. Tune in to learn how to transform your LinkedIn presence into a powerful client-generating tool.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get a free copy (audiobook or digital version) of John’s Bestselling Book “LinkedIn Riches” online at

Listen to John’s Podcast “Nemo Radio” online at


Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

  • “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process – from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

  • “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

  • “Your Strategic Accountant” – Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.

  • Your Profit & Growth Expert” – Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.



Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.comor call us at 8012653777

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