Building The Premier Accounting Firm

Unlocking Business Growth Through Messaging & Niche Targeting w/ Terrell Turner

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: Unlocking Business Growth Through Messaging & Niche Targeting w/ Terrell Turner


Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Terrell Turner

Welcome to ‘Building the Premier Accounting Firm’, where we delve into the success stories of top industry leaders.

This week, we’re joined by Terrell Turner, an accountant, entrepreneur, and ghostwriter for Fortune 500 executives and companies.

Terrell shares his fascinating journey, from his early beginnings in accounting, to his role as a ghostwriter for some of the biggest names in the business world, and his decision to leave the corporate world behind and become an entrepreneur. He’ll also reveal the secret to his business growth – the power of communication – and explain why he’s targeting law firms as his primary clients.

Roger & Terrell also discuss in-house staffing versus outsourcing and how Terrell helps his staff grow with the business, leading to increased loyalty and reduced redundancies.

Get ready for an enlightening and thought-provoking episode on ‘Building the Premier Accounting Firm’ with your host, Roger Knecht.

About Our Guest: Terrell Turner

Terrell Turner is an accountant by trade but an entrepreneur by passion. He started his career in public accounting but moved through several corporate finance roles, including being what he calls a ghostwriter for fortune 500 executives. In April of 2020 he started the TLTurner Group, a firm focused on providing bookkeeping and CFO services to Law Firms while also hosting 3 different podcasts.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



I would like to tell people about my company’s new newsletter called “Profit Secrets” . It’s all about taking the lessons learned from big business strategies and breaking them down on a practical-action-based level for small business owners. It’s CFO insights for small businesses that can’t afford to hire a CFO.

Also consider listening to Terrell’s podcasts that he also hosts:

Lastly, consider adding to your suite of services that of CFO and Advisory work as a certified  Profit & Growth Expert

For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at or call us at 8012653777

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