Building The Premier Accounting Firm

Double Your Income While Working Half the Time w/ Loren Fogelman

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details

Overview: Double Your Income While Working Half the Time w/ Loren Fogelman

Are you working hard but not seeing the results you want? We’ve all been there. But what if I told you there is a way to double your income while working half the time? In this episode of Building the Premier Accounting Firm, your host Roger Knecht interviews business coach Loren Fogelman as they discuss the different pricing models; fixed fees pricing, hourly rate, menu-based pricing, revenue-based pricing and value-based pricing.

They also talk about why it is important for accountants who would like to be paid what they are worth should consider switching to the value-based pricing model.

Loren shares her insights and real-life examples of how this pricing model has helped her clients be more efficient with their time and improve their bottom line.

If you’re ready to learn how to get paid what you’re worth, this episode is for you!


Your Host: Roger Knecht, president of Universal Accounting Center

Guest Name: Loren Fogelman

About Our Guest: Loren Fogelman

Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches.  From 2018 to 2022, Loren’s has steadily been recognized by HubSpot in its annual list of the world’s top 22 business coaches.

She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences.

Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. This allows her clients to reduce workload by as much as 50% while doubling Revenues.

She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web and the author of two Amazon best-seller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success



Universal Accounting Center

  •       Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.




Take advantage of this opportunity to see how to move from hourly to value pricing.  This is a Step-by-Step Free Resource that you don’t want to miss.  Receive these 10 Steps to package and price your services with more confidence.

Also, there is an effective way to nurture and sell accounting services.  It begins with Selling with Confidence, the proper way to nurture your relationship and have them see you as the expert.  And then there is the process of inexpensively growing your business with the clients you deserve when you Strategically Sell your services.  In fact, much of this is based on the principle found in the Cut to the Chase model that has been used by accounting professionals for years to comfortably convert business owners to new clients.

Lastly, don’t forget to get your FREE copy of this book all accounting professionals should use to work on their business and become profitable.  This is a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:


For Additional FREE Resources for accounting professionals check out this collection HERE!


Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.


Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.


Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback


For more information on how you can apply these principles in your business please visit us at or call us at 8012653777

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