Building The Premier Accounting Firm

Starting the Business on a Shoestring and Believing in Yourself with David Jenyns

Picture of Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details



Overview: Starting the Business on a Shoestring and Believing in Yourself 

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: David Jenyns

Starting a business is full of risk but with a “can-do” attitude you make things happen.  Whether Lemons to Lemonade or obstacle to opportunity listen to David Jenyns as he shares his story and the insights he now must start and build a successful business.

Pay attention to the “Had to” moment and consider how it applies to you and your situation.

From self-funding the business, dress code to pricing strategies.  I am sure this is something you’ll relate to as you consider your same journey to build a profitable accounting business.


About Our Guest: David Jenyns

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies,

In 2016, he successfully systemized himself out of the business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

SystemHub and Systemology

System hub is a cloud-based software platform that enables you to store your systems, processes, and checklists. While Systemology is a 7 steps process for systemizing your business.

The SYSTEMology® process works independently of systemHUB – that is, you don’t need systemHUB to deploy SYSTEMology®. systemHUB is simply a tool to support the process.



Virtual Bookkeeper’s Roadmap – Learn how to deliver virtual bookkeeping services – monthly bookkeeping workflows using document management as well as proven strategies to maximize your productivity. Client onboarding workflows, best practices, checklist, flowcharts, scripts, & meeting agendas.

Value Builder (Business Score) – Take 15 minutes to assess your business to identify its strengths and areas of improvement that you can work ON to increase the valuation of your company.

Get a FREE copy of each of the two books all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must-have additions to every accountant’s library to provide the value clients look for today:

Request your free introduction to this new book to help you in your business:

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777

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