Building The Premier Accounting Firm

From One to Many, the M&A Approach to Growing an Accounting Business with Alan Long

Roger Knecht

Roger Knecht

President of Universal Accounting Center

Episode Details



Overview: From One to Many, the M&A Approach to Growing an Accounting Business

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Alan Long, CPA, CITP, CGMA & Baldwin CPAs, PLLC, Managing Member

At first, Alan Long planned to become a Veterinarian but that quickly changed, and life took him on another path to become a very successful owner of a large accounting firm.  After struggling his first year in business he has now built a multi-office firm through various mergers and acquisitions.

Listen to Alan and Roger discuss the 4 non-negotiables to move forward with a possible new partner.  Hear what Alan says is the biggest challenge and also the important lesson he learned in his youth that still applies today.

Alan is a down-to-earth person that helps us remember that accounting is fun.  Whether it be a good bedside manner or a confessional with a client he points out that this always will be a people business.



About Our Guest: Alan Long

Alan Long is Baldwin CPAs Managing Member with over 40 years of experience in the firm.

Alan has extensive experience in auditing and has served on multiple boards for various organizations and associations related to peer review and auditing standards. He currently serves as a member of the American Institute of Certified Public Accountants (AICPA) Auditing Standards Board.

He’s an AICPA instructor, and serves on numerous boards within the accounting profession and the community. When he is not involved in giving back to the industry or community, Alan enjoys spending time fishing and hunting in the great outdoors.


Universal Accounting Center

  • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.



Get your FREE copy of the e-book “in the BLACK, nine principles to make your business profitable” to work ON your business.  Apply these principles and then take them to your clients as their trusted advisors.  Get your copy HERE Now!


Remember this, if it’s about accounting its Universal.

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For more information on how you can apply these principles in your business please visit us at or call us at 801.265.3777

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